Go classic with HERSHEY'S CHIPITS Semi-Sweet Chocolate chips or create your own masterpiece with one of the many variations we've shared below.
Heat oven to 375°F (190°C).
Stir together flour, baking soda and salt. Beat butter, granulated sugar, brown sugar and vanilla in large bowl with mixer until creamy. Add eggs; beat well. Gradually add flour mixture, beating well. Stir in chocolate chips and nuts, if desired. Drop by rounded teaspoons onto ungreased cookie sheet.
For an even greater burst of chocolate taste, substitute HERSHEY'S CHIPITS Baking Chips with HERSHEY'S CHIPITS Chunks.
Bake 8 to 10 minutes or until lightly browned. Cool slightly; remove from cookie sheet to wire rack. Cool completely.
Pan Recipe: Spread batter in greased 15-1/2x10-1/2x1-inch (39x27x2.5-cm) jelly-roll pan. Bake at 375°F (190°C) for 20 minutes or until lightly browned. Cool completely; cut into bars.