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Ad and Cookie Policy

Hershey Ad and Cookie Policy

This Ad and Cookie Policy (this “Policy”) describes the use of cookies and similar technologies by The Hershey Company and its third-party service providers and partners (collectively, “we” or “us”) on and other Hershey websites and mobile applications where this Policy is posted or linked (collectively, this “Platform”).

We use tracking technologies for a variety of reasons.

We use cookies and similar technologies on this Platform. “Cookies” are small text files that may be stored on your computer or device when you access certain websites. To learn more, visit here.

We use cookies and similar technologies to:

  • Recognize new or past visitors;
  • Store your password if you are registered on this Platform;
  • Improve the use and functionality of this Platform and better understand your visits on this Platform;
  • Integrate with third-party social media platforms;
  • Serve you with relevant advertising (see below for more on interest-based advertising);
  • Observe your behaviours and browsing activities over time across multiple websites and/or other platforms; and
  • Better understand the interests of our customers and our website visitors.


We engage in interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms, including mobile apps. Interest-based advertising or "online behavioural advertising" includes ads served to you after you leave this Platform, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or in mobile apps. They might also be served in emails. We might serve these ads, or third parties may serve such ads. They might be about our products or other companies' products. Where legally required, we get consent to serve you interest-based ads.

We gather information about you for interest-based advertising in various ways.

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking technologies described above. For example, we or our partners might look at your purchases or browsing behaviours (both on this Platform or the platforms of others). We work with third parties who help gather this information, and such parties might link your name or email address to other information they collect, including your past offline or online purchases and your online activity.

You have choices on how we use cookies and similar technologies.

Your browser’s settings may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please review the materials that your browser provides.

Please note that if you block or disable cookies on your browser, certain features on this Platform may not work. Additionally, the choices you make are browser and device specific, and if you use multiple browsers or devices you will need to ensure that each browser and device is set to your cookie preference.

Our “Do Not Track” Policy. Some browsers have a "Do Not Track" (“DNT”) feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to DNT or similar signals.

You can opt out of interest-based advertising.

Web browsers: To learn more about opting out of receiving interest-based ads and how to exercise your options, click here. Please note that this tool uses cookies to record and implement your preferences.

Mobile apps: Because mobile app environments generally do not accept cookies, the opt-out method described above may not work when you are in the mobile app environment. If you wish to exercise your opt-out control in the mobile app environment, please download the AppChoices app here.

You will not be opted out of all of the tracking by clicking above.

Choices you make are both browser and device specific.