Ad and Cookie Policy
Hershey Cookie & Ads Policy
Last Updated: September 11, 2025
In this Cookie & Ads Policy, you will find information on the use of cookies and other similar technologies on our websites and how you can control them. This Cookie & Ads Policy also describes our interest-based advertising practices and your choices.
This Cookie & Ads Policy ("Cookie Policy") explains how The Hershey Company ("Hershey," "we," "us," or "our") uses cookies and other similar technologies (collectively, "cookies") on the following Hershey Company Brands websites, which are owned and operated by The Hershey Company: TheHersheyCompany.com, Hersheyland.com, CadburyUSA.com, Shop.hersheys.com, chocolateworld.com, Hershey brand websites and any other websites or online services that link to or display this Privacy Policy (collectively, the "Website").
This Cookie Policy does not apply to the websites of and your interactions with Hershey Entertainment and Resorts Company, including The Hotel Hershey and Hersheypark. It also does not apply to the Hersheypark mobile app.
This Cookie Policy should be read together with our Privacy Policy and our Terms of Use.
1. What are Cookies?
"Cookies" are small text files sent from a website and stored on your device. Cookies are used for various purposes, including to make site navigation more efficient, help remember your preferences, and improve your browsing experience. They can also enable the delivery of relevant and personalized advertisements.
There are different types of cookies, which are distinguishable on the basis of their origin. "First-party cookies" are cookies that are stored by the website you are visiting, while "third-party cookies" are stored by a domain other than that of the website you are visiting. Cookies can also be distinguished on the basis of their functions and lifespan, as described below.
2. The Types of Cookies We Use and How We Use Them
| Cookie Type | Purpose of Use |
|---|---|
| Strictly Necessary Cookies | These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions taken by you that amount to a request for services, such as setting your privacy preferences, logging in, placing items in your cart, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly. |
| Functional Cookies | These cookies enable the Website to provide services or to remember settings to improve your visit. They may be set by us or by third-party providers whose services we have added to our pages, including social media platforms. For example, these cookies help us remember your choice of language or region, show you have logged in to the Website, or help you share information on a social media platform (e.g., Facebook). If you disable these cookies, some or all of these services may not function properly. |
| Performance Cookies | These cookies can also be used to collect statistics on the Website's performance (e.g., the number of visitors, how visitors move around the Website, the pages visited, and any errors that occur), which helps us measure and improve the performance of the Website. These cookies also measure the effectiveness of our advertisements. All information these cookies collect is aggregated. We use Google Analytics for these purposes. Google Analytics uses its own cookies. You can find out more about Google Analytics' use of cookies and data handling practices. To disable Google Analytics, download and install the Google Analytics Opt-out Browser Add-On. |
| Targeting Cookies | These cookies may be set through the Website by our advertising partners, including social media platforms. They may be used by our partners to build a profile of your interests and show you relevant advertisements on other online services, which is known as "interest-based advertising." These cookies uniquely identify your browser and device and observe your behaviors and browsing activities over time across multiple websites or other platforms. For more information on interest-based advertising, please see Section 4 below. |
Some of these cookies are temporary and erased once you close your browser ("session cookies"), while others stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie ("persistent cookies").
3. How to Control Cookies
You can customize or change your cookie preferences at any time by accessing the "Cookie Preferences" link in the footer of our websites. Your preferences are unique to the website you are on at the time.
Additionally, your browser may give you the ability to control cookies or other similar technologies or to reject cookies.
Because the options you select relating to cookies and other similar technologies are browser and device specific, you must exercise your choices on each browser and device you use.
For more information about cookies, including how they work and how to manage them, please visit www.allaboutcookies.org.
Cookies are also delicious desserts that you can bake at home using Hershey products and one of our cookie recipes!
4. Our Use of Social Media Features and Widgets
The website incorporates social media functionalities, including the Facebook 'Like' button and interactive elements such as the 'Share This' widget and other mini-programs. These features may collect your IP address and other data about your visit to the Website and may set a cookie to enable the feature to function properly. We are not responsible for the privacy practices of the third parties that provide these services. We encourage you to read their respective privacy and cookie policies.
5. Interest-Based Advertising
We utilize interest-based advertising to present you with relevant online ads. To support this, we partner with third-party advertising networks, social media platforms, and other external services to collect information about your interactions with the Website over time. This enables them to deliver personalized advertisements to you across the Website, other online services, and the various devices you use. We will only conduct this advertising using your data when you have accepted the applicable Targeting cookies.
Generally, the data used to deliver interest-based advertising to you is collected through cookies or other similar technologies, such as pixel tags. These technologies collect data about your browser and device (e.g., IP address, device ID, cookie ID, mobile advertising ID, general location information, and geolocation information (with your consent)) and your activity on the Website. Data may also be collected from other websites you visit and across the devices you use, and this information can be linked to both online and offline data sources. In addition to serving interest-based advertisements, our third-party partners may use data to deliver certain advertising-related services to us, such as reporting, attribution, analytics, and market research.
6. Your Interest-Based Advertising Choices
Some web browsers, websites/platforms, and mobile devices allow you to exercise certain choices with respect to interest-based advertising, as described below.
- You can limit our use of targeting cookies through "Cookie Preferences" found at the footer.
- You may be able to opt out of receiving interest-based advertising using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links:
- Network Advertising Alliance (NAI): www.networkadvertising.org/choices
- Digital Advertising Alliance (DAA): https://optout.aboutads.info/?c=2&lang=EN
- European Interactive Digital Advertising Alliance (EDAA): https://youronlinechoices.eu/
- Digital Advertising Alliance of Canada (DAAC): https://optout.aboutads.info/?c=3&lang=en
- You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by visiting the NAI opt-out tool.
- You can control whether you see interest-based advertisements on your mobile device in the following ways:
- Your device operating system may provide mechanisms that allow you to opt in or opt out of the use of data about your usage of mobile apps to deliver interest-based advertising to your mobile device. For more information, consult your device settings.
- The DAA offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise your choices with respect to participating companies, please download the AppChoices Tool.
Please note that you will need to opt out separately on all your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work, and you will have to opt out again. Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.
Some of our partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms allow you to control your advertising preferences directly through their services. Please review the privacy and cookie policies of the third-party services you use for more information.
Depending on your U.S. state residency, our use and disclosure of Personal Data for interest-based advertising purposes constitutes "sharing" or the processing of Personal Data for "targeted advertising" under applicable law. Details on how to exercise your legal rights with respect to "sharing" or "targeted advertising" can be found in the "Your Privacy Choices and Legal Rights" section of our Privacy Policy.
7. How to Contact Us
If you have any questions about this Cookie & Ads Policy, please contact us online, call us at 1-800-468-1714, or write to us at:
Consumer Relations Department
The Hershey Company
19 East Chocolate Avenue
Hershey, PA 17033
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