The classic fudge brownie will become your go-to brownie recipe. Keep the milk handy.
Heat oven to 350°F (180°C). Grease 13x9x2-inch (33 x 23 x 5 cm) baking pan.
Stir together cocoa and baking soda in large bowl; stir in 1/3 cup (75 mL) butter. Add boiling water; stir until mixture thickens. Stir in sugar, eggs and remaining 1/3 cup (75 mL) butter; stir until smooth. Add flour, vanilla and salt; blend completely. Stir in chocolate chips. Pour into prepared pan.
For an even greater burst of chocolate taste, substitute HERSHEY'S CHIPITS Baking Chips with HERSHEY'S CHIPITS Chunks.
Bake 35 to 40 minutes or until brownies begin to pull away from sides of pan. Cool completely in pan on wire rack. Frost if desired. Cut into squares.