HERSHEY’S POKÉMON GIVEAWAY

• NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.
• OPEN TO LEGAL RESIDENTS OF CANADA (INCLUDING QUEBEC). VOID WHERE PROHIBITED.
• A MATHEMATICAL SKILL-TESTING QUESTION IS REQUIRED TO BE CORRECTLY ANSWERED IN ORDER TO BE DECLARED A WINNER.

BY ENTERING OR OTHERWISE PARTICIPATING IN THE CONTEST, YOU AGREE TO THESE OFFICIAL RULES, WHICH CONSTITUTE A LEGALLY BINDING AGREEMENT BETWEEN YOU AND THE SPONSOR. PLEASE READ THEM CAREFULLY. WITHOUT LIMITATION, THESE OFFICIAL RULES INCLUDE INDEMNITIES TO THE CONTEST PARTIES AND A LIMITATION OF YOUR RIGHTS AND REMEDIES.

1. ELIGIBILITY:

Hershey’s Pokémon Giveaway Contest (“Contest”) is open only to legal residents of Canada (including Quebec) who have reached the age of majority in their province or territory of residence as of the date of entry. Employees, officers and directors of Hershey Canada Inc. (“Sponsor”), Salt Experiential Commerce, Inc, Realtime Media LLC (“Administrator”) and their respective parent companies, affiliates, subsidiaries, advertising, contest, fulfillment and marketing agencies (collectively, the “Contest Parties”), their immediate family members and those living in the same household as such individuals (whether legally related or not) are not eligible to participate in the Contest or win the Prize. For the purposes of this Contest, immediate family members are defined as spouse, partner, parents, legal guardians, in-laws, grandparents, siblings, children and grandchildren and their respective spouses, and those living in the same household shall mean people who share the same residence at least three (3) months a year, whether legally related or not. In the event that a household, based on address, enters the Contest using more than five (5) unique email addresses, all of the Contest entries associated with that household (determined by Sponsor or Administrator at their sole discretion) will be disqualified. All provincial, municipal and local laws and regulations apply. By participating in the Contest, you unconditionally accept and agree to comply with and abide by these “Official Rules” and the decisions of Sponsor, including the interpretation of these Official Rules, administration of the Contest, selection of the winner, and Sponsor’s exercise of discretion, which will be final, non-appealable, and binding in all respects.

TIMING: The Contest begins at or about 9:00:00 a.m. Eastern Time (“ET”) on June 4, 2026, and ends at 11:59:59 p.m. ET on August 10, 2026 (the “Contest Period”).

The designated computer clock of the Administrator is the official time-keeping device in the Contest.

2. HOW TO ENTER:

During the Promotion Period, eligible participants must visit the Website at www.hersheyland.ca/pokemon and either create an account by providing a valid email address or log in with an existing account (each, an “Account”). Once logged in, participants will receive access to a digital collection grid featuring one hundred fifty-one (151) Pokémon characters (each, a “Character”).

Limit one (1) Account per person. Any attempt by any participant to obtain more than the stated number of Characters or otherwise circumvent the entry process by using multiple/different Accounts, identities, registrations, or any other methods will void that participant’s participation and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

1. Collecting Characters (Purchase Method): Participants may collect Characters by purchasing specially marked Hershey x Pokémon products. Each product contains a randomly distributed Character foil. After obtaining a Character, participants must return to the Website and follow the on-screen instructions to log the corresponding Character in their Account to track their collection progress.

   For purposes of this Contest, a participant’s “Collection Total” is defined as the total number of unique Characters successfully logged in such participant’s Account during the Promotion Period. Only unique Characters will count toward a participant’s Collection Total. Duplicate Characters will not increase a participant’s Collection Total.

2. Alternate Method of Participation (No Purchase Necessary): To participate without making a purchase, participants may enter the Contest by hand-printing their full name, complete mailing address, valid email address, and date of birth on a 3” x 5” card and mailing it in a properly stamped envelope to: Hershey’s Pokémon Giveaway Contest (12520) c/o NP Entry-dept.4620, Box 9500 Lakeshore West PO, Oakville ON, L6K0G4 (each, a “Mail-In Entry”). Mail-In Entries must be postmarked by August 10, 2026, and received by August 17, 2026, to be eligible. Each Mail-In Entry will be deemed to have satisfied the eligibility requirements for the Grand Prize drawing, subject to these Official Rules. Limit one (1) Mail-In Entry per person. Mechanically reproduced entries are void.

3. Eligibility for Grand Prize Drawing: At the conclusion of the Promotion Period, participants who have collected all one hundred fifty-one (151) unique Characters (i.e., achieved a Collection Total of one hundred fifty-one (151)) during the Promotion Period will be eligible for the Grand Prize drawing.

   If no participant achieves a Collection Total of one hundred fifty-one (151), then participants who have achieved the highest Collection Total (i.e., the greatest number of unique Characters logged by any participant during the Promotion Period) will be eligible for the Grand Prize drawing.

   A random drawing will be conducted by the Administrator from among all such eligible participants to select one (1) potential winner.

3. CONTEST DRAWING:

There will be one (1) potential winner selected in this Contest, via a random drawing on or about August 25, 2026, from among all eligible participants who qualified for the Grand Prize drawing in accordance with these Official Rules.

4. ODDS:

Odds of winning the Prize depend on the number of eligible participants who qualify for the Grand Prize drawing.

5. WINNER NOTIFICATION/PRIZE CLAIMING:

The potential winner will be notified via email (or other contact information) using the information provided on the registration form within a commercially reasonable time after the drawing. The Contest Parties are not responsible for and shall not be liable for incorrect, changed, or illegible contact information or for electronic communications that are undeliverable as a result of any form of active or passive filtering, or insufficient space in a participant’s email or other account to receive messages. Contest Parties are not responsible for late, lost, intercepted, misdirected, or unsuccessful efforts to notify a potential winner. Notification is deemed to have occurred immediately upon the sending of an email.

If a potential winner cannot be contacted within a reasonable time period, is found to be ineligible, if any notification is returned undeliverable, or if a potential winner otherwise fails to fully comply with these Official Rules, such potential winner will forfeit the Prize and an alternate winner may be selected from among all remaining eligible participants.

As part of the winner notification process, the potential winner will be required to complete and submit a declaration of eligibility/release of liability/prize acceptance and publicity release agreement (“Declaration”), and must correctly answer an unaided, time-limited four-part mathematical skill-testing question, all within fourteen (14) days of the date of notification, as a condition of receiving the Prize.

If the potential winner fails to correctly answer the skill-testing question or fails or refuses to sign and return the Declaration within the required time period, or if the Declaration is returned as rejected, faulty, unclaimed or returned as undeliverable, and/or the potential winner is otherwise noncompliant, the potential winner will be disqualified and an alternate may be selected, up to three (3) alternates, after which the Prize will remain unawarded.

The potential winner becomes a “winner” only after verification of eligibility by Sponsor.

No more than one (1) prize will be awarded. If, for any reason, more bona fide winners come forward seeking to claim the Prize in excess of the number of prizes set forth in these Official Rules, the winner of the advertised prize may be selected in a random drawing from among all persons making purportedly valid claims for such prize. Inclusion in such drawing shall be each participant’s sole and exclusive remedy under such circumstances.

6. PRIZE/PRIZE RESTRICTIONS:

One (1) prize is available to be awarded in this Contest: two (2) digital VIP tickets to the Fan Expo scheduled to take place in Toronto, Ontario at the Metro Toronto Convention Center on or about August 27-30, 2026 (approximate retail value (“ARV”): $1,158 CAD) (the “Prize”).

Tickets will be delivered electronically via email to the email address provided at registration. It is the entrant’s responsibility to ensure that such email address is accurate and capable of receiving Prize notifications. “VIP” access is subject to the terms and conditions of the ticket issuer. Travel, transportation, accommodations, meals, parking, gratuities, and all other costs and expenses not expressly stated as part of the Prize are not included and are the sole responsibility of the winner and their guest. Winner and guest are responsible for obtaining all necessary travel documents and for complying with all venue and event requirements.

If the specified event is canceled, postponed, or otherwise unavailable for any reason, Sponsor reserves the right, in its sole and absolute discretion, to substitute the Prize (or portion thereof) with tickets to a comparable event or a prize of equal or greater value. All event details, including but not limited to date, time, location, and ticket terms, are subject to change.

Prize is non-transferable, with no cash redemptions, equivalents, or substitutions except at Sponsor’s sole and absolute discretion. All Prize details not specified in these Official Rules are at Sponsor’s sole and absolute discretion and are subject to change. In the event that the Sponsor is unable to provide the Prize, Sponsor reserves the right to substitute the Prize with a prize of equal or greater value. The Prize is awarded “AS IS” without warranty of any kind, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose). The winner is solely responsible for any and all costs and expenses associated with the acceptance and use of the Prize. Any unclaimed or unaccepted Prize will be forfeited. The Contest Parties are not responsible for and will not replace any lost, stolen, mutilated, or undeliverable Prize. In no event will more than one (1) Prize be awarded. Sponsor will deliver the Prize within a commercially reasonable time prior to the scheduled event date, subject to ticket availability and ticket issuer timelines.

7. PUBLICITY RELEASE:

Subject to applicable law, the winner hereby expressly grants to the Contest Parties and their respective successors, assigns, sublicensees and designees, the irrevocable right to use and publish his/her name, social handles, likeness (photographic or simulated), voice, biography and province for all purposes, including, without limitation, advertising, marketing, promotional and publicity purposes in connection with this Contest (“Advertising”), in any and all media now or hereafter devised, worldwide, in perpetuity, without any form of notice, permission or any amount or kind of compensation, except for the awarding of the Prize to the winner. All copyright, trademark or other intellectual property rights in such Advertising shall be owned by Sponsor and/or its licensors, and the winner hereby disclaims and waives any claim of right to such Advertising. Such Advertising shall be solely under the control of Sponsor and/or its licensors, and the winner hereby waives any claim of control over the Advertising content as well as any possible claims of misuse of winner’s name, likeness or voice under contract, tort or any other theory of law.

8. GENERAL:

The Contest Parties do not assume any responsibility for any disruption in the Contest, including, but not limited to, the failure or interruption of any social media platform or any internet service provider. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Contest materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern, and control. In the event Sponsor is prevented from continuing with the Contest by any event beyond its control, including, but not limited to, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Contest by any party, provincial, or local government law, order, or regulation, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each, a “Force Majeure” event or occurrence), Sponsor shall have the right to modify, suspend or terminate the Contest or prize. Sponsor additionally reserves the right, in its sole and absolute discretion to modify, suspend or terminate the Contest should causes beyond Sponsor’s control corrupt or interfere with the administration, integrity, operation, security or proper play of the Contest.

9. CONDUCT:

The Contest Parties are not responsible for the actions of entrants in connection with the Contest, including entrants’ attempts to circumvent the Official Rules or otherwise interfere with the administration, security, fairness, integrity or proper conduct of the Contest. The Contest Parties reserve the right, at their sole discretion, to disqualify (or terminate the Prize of) any individual who is found to be, or suspected of, acting in any manner deemed by the Contest Parties to be in violation of the Official Rules, or to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person, or to be tampering with the entry process or the operation of the Contest, and void all associated entries and/or registrations. CAUTION: ANY ATTEMPT BY A USER, YOU OR ANY OTHER INDIVIDUAL TO DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST PARTIES RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

10. WAIVERS AND DISCLAIMERS:

The Contest Parties assume no responsibility or liability for: (a) lost, late, stolen, undelivered, inaccurate, incomplete, delayed, misdirected, damaged or garbled registrations, entries, URLs, or emails; (b) any incorrect or inaccurate entry information, or for any faulty or failed electronic data transmissions; (c) any unauthorized access to, or theft, destruction or alteration of entries or registrations at any point in the operation of this Contest; (d) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, cable, satellites, servers, computers or providers utilized in any aspect of the operation of the Contest; (e) inaccessibility or unavailability of the Internet or the website or any combination thereof or for computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of entries, social networking posts, or registrations, the announcement of the Prize, or in any other Contest-related materials; or (f) any injury or damage to entrants or to any other person's computer which may be related to or resulting from any attempt to participate in the Contest. If, for any reason, the Contest (or any part thereof) is not capable of running as planned for reasons which may include, without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, then the Contest Parties reserve the right at their sole discretion to cancel, terminate, modify or suspend the Contest in whole or in part. If terminated, the Contest Parties will award the Prize in a random drawing from among all non-suspect, eligible entries received for the Contest up to the time of such action.

11. RELEASES:

All entrants, as a condition of participation in this Contest, release, discharge, indemnify and hold harmless the Contest Parties and each of their respective directors, officers, employees, agents, successors and assigns (collectively, “Released Parties”) from and against any and all liability, claims, costs (including attorneys’ fees), losses, damages, fines, or actions of any kind whatsoever for injuries, death, damages, or losses to persons or property which may be sustained, in whole or in part, directly or indirectly, in connection with: (i) participation in any aspect of the Contest (including travel to/from any Contest activity), (ii) the receipt, ownership, use or misuse of the Prize awarded, including any travel associated with the Prize, (iii) the Released Parties’ violation of rights of publicity or privacy, claims of defamation or portrayal in a false light or based on any claim of infringement of intellectual property; (iv) entrant’s registration material on any related website, or (iv) any typographical, human or other error in the printing, offering, selection, operation or announcement of any Contest activity and/or prize.

12. GOVERNING LAW AND LIMITATION OF LIABILITY:

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of entrants, Sponsor or the Released Parties in connection with the Contest will be governed by and construed in accordance with the internal laws of the Province of Quebec and the laws of Canada, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other laws.

BY ENTERING THE CONTEST, ENTRANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (A) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED TEN DOLLARS ($10.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (B) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES NOT TO EXCEED TEN DOLLARS ($10.00), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (C) ENTRANTS’ REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO YOU.

13. DISPUTE RESOLUTION:

Either party may bring qualifying claims in small claims court.

14. ENTRY INFORMATION AND CONTEST COMMUNICATIONS:

As a condition of entering the Contest, each entrant gives consent for Sponsor to obtain and deliver his or her name, address and other information to third parties for the purpose of administering this Contest and to comply with applicable laws, regulations and rules. Any information entrant provides to Sponsor may be used to communicate with entrant in relation to this Contest. By participating in the Contest, entrant agrees to all of the terms and conditions of the Sponsor’s Privacy Policy, which is available in English at https://www.hersheyland.ca/en_ca/privacy-policy and French at https://www.hersheyland.ca/fr_ca/politique-de-confidentialite. In the event of any discrepancy between the Sponsor’s Privacy Policy and these Official Rules, these Official Rules shall control and govern.

15. MISCELLANEOUS:

The invalidity or unenforceability of any provision of these Official Rules or the Declaration will not affect the validity or enforceability of any other provision. In the event that any provision of the Official Rules or the Declaration is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision. Entrants agree to waive any rights to claim ambiguity of these Official Rules. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Contest-related materials, privacy policy or terms of use on any website, social media platform or application and/or the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control and the discrepancy will be resolved in Sponsor’s sole and absolute discretion. Sponsor reserves the right, in its sole and absolute discretion, to administer an alternate test of skill as it deems appropriate or necessary to comply with applicable law.

16. SPONSOR:

Hershey Canada Inc., 5750 Explorer Drive, Suite 500, Mississauga, ON L4W 0B1.

17. ADMINISTRATOR:

Realtime Media LLC, 1001 Conshohocken State Road, Suite 2–100, West Conshohocken, PA 19428.

The Pokémon Company International, Inc. is not a sponsor, co-sponsor, or administrator of this promotion.

Reference to third parties in connection with the Prize and/or third-party websites or services are for reference and identification purposes only and not intended to suggest endorsement, sponsorship or affiliation with Sponsor or the Contest.

No use of any trademark or design is intended to reflect affiliation or endorsement from the trademark owner. All product and company names are the trademarks of their respective owners.